Home / Products / Merchant Signal
A Kingbird product · Live in 53 markets

New merchants, before your competitors call

Merchant Signal watches public records and hands payment and merchant services reps the new and about-to-open businesses in the ZIPs they work, scored, explained and ready to call. Kingbird built it and runs it.

BEST FOR Merchant services and payment processing reps, ISOs and agent offices working a territory, Anyone who sells to brand-new local businesses

PRICE
Free to start
One full ZIP free, no card. Paid plans by the ZIP from $49 a month, or lock a ZIP to just you.
Start free, one ZIP

See it

Merchant Signal lead list showing new businesses with location, vertical, score, why-now and masked phone numbers
Example rows from Merchant Signal. Phone numbers are masked until you sign in. Start free →

What you get

Caught the week they file

New business licenses and state registration filings show up the week a business forms, before the recycled lists everyone else is working.

Scored and explained

Every lead gets a score and a plain-English reason it's worth a call right now, so reps work the best ones first.

Phone numbers in verified markets

In 11 verified markets each lead carries the business phone number from the public filing. Elsewhere you get the fresh records and add your own contact.

Pay for the territory you work

Start with one free ZIP, add the ZIPs you actually work, or lock a ZIP so no other rep can subscribe to it.

Opening-soon signals

Pending food and liquor licenses flag businesses weeks before they open, when they are choosing how to take payments.

Accuracy guarantee

Spot a wrong number or bad address, flag it, and the lead is credited back.

How it works

We watch the records

Every week Merchant Signal pulls new business licenses and state registration filings across its coverage area.

We score every one

Each business is ranked by how new it is, whether its vertical fits what you sell, and a free check of whether it already takes cards.

You get the callable list

The best-scored new merchants land at the top of your list, with the why-now and, in verified markets, the phone number.

Plans and pricing

Free
One full ZIP, no card.
$0
Local
Up to 3 ZIP codes, up to 60 best-scored leads a month, CSV export.
$49/mo
Territory
Up to 10 ZIP codes, up to 200 best-scored leads a month, CSV export.
$129/mo
Exclusive
Lock a ZIP so no other rep can subscribe to it.
$99/mo per ZIP

Questions

Where does the data come from?

Public records: new business licenses, state registration filings and pending licenses. No credit-bureau data and no recycled lists.

Which markets have phone numbers?

Merchant Signal is live in 53 markets across 21 states. 11 of them are verified markets with the business phone number from the public filing. In the rest you get the fresh records and add your own contact. The live list is on the Merchant Signal pricing page.

Do you scrub against the Do-Not-Call registry?

No. You own your outreach, so check any list against DNC and TCPA rules before you dial.

Can I try it before paying?

Yes. Your free account unlocks one full ZIP in your area with no card, so you see the real data first.

Try Merchant Signal.

No call needed. Questions first? Book 15 minutes with AJ instead.

Rated ★ 5.0 on Clutch and Google, 4.0 on Trustpilot.

Start free, one ZIP